For companies

Faster, more affordable and closer to the customer

Open Innovation can make your innovation management considerably more efficient and successful. Messe München gives you a platform for communicating and collaborating with external partners—especially your customers. You get feedback from your target groups, develop tomorrow's products together with your customers, and come up with innovative service concepts and new technologies with your partners.


This opens up a number of opportunities

• Dialog with customer target groups who are a perfect fit
• Product development addresses their exact needs and increases customer loyalty
• Decreases the risk of innovations flopping
• Less time invested, lower costs, better results
• Projects can take on various forms:
  - Co-creation: Joint product development
  - Product testing: Feedback long before market introduction
  - Technology scouting: Early recognition of technology trends

Messe München has all the factors of success for Open Innovation

• A large, active and interdisciplinary community with lead users and corresponding range: Exhibitors, visitors and other stakeholders from our many international trade fairs in various branches of industry
• Our platform visualizes your development projects
• Messe München is a neutral and protected platform

Pioneers of our service at ISPO Open Innovation:

Arne Arens
Vice President TNF/GM EMEA, The North Face

“The key factor for us was that this platform is independent and has a high range in our industry and beyond. It brings together the right participants on neutral ground.”

Nico Serena
Member of the Board of Management and owner, Lasse Kjus

“We view the ISPO OPEN INNOVATION platform as an excellent opportunity to gain valuable insight into constantly changing skier needs as well as the ability to speed up the response time on new innovation ideas.”

Carsten Schürg
Head of Marketing, Sport Scheck

“The ISPO OPEN INNOVATION platform gave us access to consumer experts who are considerably more involved than what we have seen in other channels. This qualified feedback helps us to fine tune our newly developed SportScheck PersonalCoach Service to our customers' exact needs.”

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Have we piqued your interest? Would you like additional information about the ongoing development of our Open Innovation Service? Then register here.